Still beavering away on that review. I think I may finally have turned a corner there, but that’s not why I’m stepping away from it for a moment. No.
I have a dream.
If we all work together, we can make it a reality. It will require sacrifice from all of us, although from some more than the rest of us. But it will be worth it, my friends. Oh yes, very much so.
What is this dream, this shining hope I have for all humanity? Simply this: every person involved in consulting, marketing and/or public relations, placed aboard a giant rocket and launched straight into the heart of the sun.
Harsh, yes, but fair retribution for foisting tidbits like this on the world: it took a 35 member “brand development task force”, working on behalf of the Washington State Tourism Office, a full 18 months (that’s a year and half, mind you) to come up with a new slogan.
The fruit of their efforts?
That’s no typo.
How much money do you think was spent on this project? Untold thousands, at the very least. Had they just corralled a few half-bright high school students and provided them with a couple of joints and a mandate to write a new slogan, I guarantee they’d have had something better than SayWA within an hour or two, and at a fraction of a fraction of the cost.
Being reduced to ash in the heat of a solar flare is really too good for them, but there’s a certain poetic justice to it. If we start work today, we can make it happen.